If you've ever felt like you're doing everything right—posting on social, running ads, trying new funnels—but your functional medicine clinic still isn't growing, this episode is for you.

I'm joined by Andrew Newland, Founder and CEO of Functional Medicine Marketing and author of Digital Marketing & SEO for Functional Medicine Practices. Since 2020, Andrew has helped clinics across the globe grow their practices with SEO-driven digital strategies that actually work. He's known for his no-fluff approach and deep understanding of how to market functional and integrative medicine in a way that feels aligned, strategic, and sustainable.

In this episode, we dive into what most health practitioners get wrong about online marketing, how SEO can quietly become your best lead generator, and what it really means to approach your practice like a CEO—even if you're still wearing all the hats.

Key Takeaways

• Why social media isn't a reliable long-term growth strategy
• How to build an SEO foundation that compounds over time
• Why clarity is more powerful than clever branding
• The three-part marketing trifecta Andrew uses with all his clients
• How to create messaging that speaks to skeptical leads
• The difference between "marketing to get noticed" and "marketing to convert"
• How to think like a business owner, not just a provider
• The biggest mistake practitioners make on their websites
• What to expect when you start doing SEO the right way

Connect with Andrew Newland

• Website: functionalmedmarketing.com
• Facebook: facebook.com/functionalmedmarketing
• Instagram: instagram.com/functionalmedicine_marketing
• YouTube: youtube.com/@functionalmedicinemarketin447