The How-To School for Health Coaches - with Tina-Marie de Lamerens

In this episode, Tina-Marie explains how to move from a broad niche to a clear message using The Moment Map. This five-question tool helps you identify what happened in a potential client's life, what became difficult, what they're saying about the problem, what they want to change, and what kind of support makes sense now.

You'll learn:

• How a niche differs from a clear marketing message
• Why a client's current moment matters more than a broad list of health concerns
• How to use a client's own words in your website copy and content
• How to describe the practical result your coaching supports
• What to say when someone asks, "What do you do?"
• How to turn one Moment Map into emails, podcast topics, and social media content

Download The Moment Map:
https://www.theconfidenthealthcoach.com/the-moment-map

Download Certified! Now What?
https://www.theconfidenthealthcoach.com/certified-now-what-guide

The How-To School for Health Coaches helps health coaches turn their training into clear offers, useful marketing, and paying clients.

Join The Confident Health Coach Community

Connect with other health coaches, ask questions, and get practical support for building your coaching business.

https://www.facebook.com/groups/1617963345127083

Choosing a niche is one of the first places many health coaches get stuck. The problem is not always a lack of ideas. It is the fear of choosing the wrong one.

In this episode of The How-To School for Health Coaches, Tina-Marie de Lamerens explains how to choose a niche without treating it like a permanent decision.

You will learn why a population is not the same as a niche, what makes a niche clear enough to test, and why your first choice does not have to become your final business direction.

Tina-Marie also walks through the thinking behind her 7-Part Niche Scorecard, including:

• How to find out if you understand the person
•  How to recognize whether or not they recognize and are trying to solve the problem, 
• whether you can reach them
• what they want to change
• whether you would still want to do this work if the niche became successful

You will also learn why five real research conversations can tell you more than another month of planning, rewriting your website, or creating a program before you know what people actually want.

Free resource:
Download --Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For

Inside you will find:
 • The 7-Part Niche Scorecard
 • The five-conversation research exercise
 • The First-Client Filter
 • A 30-day starting plan

https://www.theconfidenthealthcoach.com/certified-now-what-guide

Join The Confident Health Coach Community

Connect with other health coaches, ask questions, and get practical support for building your coaching business.

https://www.facebook.com/groups/1617963345127083

In this episode of The How-To School for Health Coaches, Tina-Marie de Lamerens shares what 27 years in the classroom taught her about becoming a stronger health coach.

Before coaching, Tina-Marie spent decades learning how people understand, avoid, struggle, follow through, and surprise themselves. Those lessons did not stay in the classroom. They became part of the way she coaches.

This episode looks at the difference between giving information and helping someone use it in real life. Tina-Marie talks about recognizing patterns, asking better questions, letting clients think, and learning how to guide a session without taking it over.

If you are newly certified, or you have been coaching for a while and still wonder whether you are doing enough in your sessions, this conversation will help you see that good coaching is not about proving how much you know. It is about paying attention to what your client needs next.

Join The Confident Health Coach Community

Connect with other health coaches, ask questions, and get practical support for building your coaching business.

https://www.facebook.com/groups/1617963345127083

The How-To School for Health Coaches is back — with a new owner, a new voice, and the same commitment to helping health coaches build businesses that actually work.

In this first episode, Tina-Marie de Lamerens introduces herself as the new owner of The Confident Health Coach and explains what is changing, what isn't, and where the podcast is going next.

She also tackles a problem many health coaches know well: the gap between knowing what to do and actually doing it.

In this episode:

• Why more information doesn't always create more clarity
• When preparation becomes avoidance
• The business questions your health-coaching certification may not have prepared you to answer
• The three areas this podcast will focus on: building the business, getting clients, and staying in it when life gets complicated
• A simple exercise to identify the one thing you've been putting off — and move it forward

Your action for this week:

Finish these two sentences:

The thing I keep putting off is __________.

The smallest thing I can do to move it forward is __________.

Then do that one thing.

Coming next:
What 27 Years in a Classroom Taught Me About Coaching — and why giving people more information isn't necessarily what helps them change.

Join The Confident Health Coach Community

Connect with other health coaches, ask questions, and get practical support for building your coaching business.

https://www.facebook.com/groups/1617963345127083

 The How-To School for Health Coaches is back — with a new voice behind the microphone. 

Join The Confident Health Coach Community

Connect with other health coaches, ask questions, and get practical support for building your coaching business.

https://www.facebook.com/groups/1617963345127083

This week’s episode is a little different — it’s my final one.

In this heartfelt closing message, I’m sharing why I’ve decided to close my business, what this community has meant to me, and the lessons I hope you’ll carry forward in your own coaching journey.

🎧 You’ll hear:

 ✔️ Why I’m choosing to close this chapter
 ✔️ What I’ve learned from helping thousands of health coaches
 ✔️ The encouragement I want to leave you with

Thank you for being part of The How-To School for Health Coaches. It’s been such an honor to walk alongside you.

Over the years, I’ve learned that building a successful coaching business isn’t about having the perfect funnel or endless content—it’s about clarity, consistency, and connection.

In this episode, I’m sharing the 5 biggest lessons I’ve learned from 16+ years of running my business and helping other coaches grow theirs.

🎧 You’ll learn:

 ✔️ Why simplicity always wins
 ✔️ The mindset that creates consistent growth
 ✔️ How to build a business that actually fits your life

If you’re ready to grow a business that feels good, this episode is my gift to you.

• Find support, advice, and conversation in our free Facebook group that’s just for online business owners by clicking here
• Subscribe to The How-To School for Health Coaches podcast here
• DM me on Instagram and Facebook!

Tired of overcomplicated marketing? This episode will be a breath of fresh air.

I’m sharing the simplest client-getting strategy that still works today—a timeless process that’s helped hundreds of health coaches build their businesses.

🎧 You’ll learn:

 ✔️ Why clarity creates confidence (and clients)
 ✔️ How to start conversations that lead to sales
 ✔️ The one action that will always move your business forward

If you’ve been overthinking, this is your reminder: simple still works.

• Find support, advice, and conversation in our free Facebook group that’s just for online business owners by clicking here
• Subscribe to The How-To School for Health Coaches podcast here
• DM me on Instagram and Facebook!

After running my online coaching business for over 16 years, I’ve experimented with countless strategies to grow my business.

Some worked, some didn’t—but nothing made a bigger impact than launching my short group program.

Honestly, it was the turning point that kept my business alive. Before I created it, I was seriously considering closing up shop and finding a job.

But adding a group program changed *everything*. Here’s how:

- My email list grew as I promoted my 5-day group program.

- I connected with people who weren’t quite ready for 1:1 coaching but loved the group setting.

- Filling my private coaching spots became easier because people already knew me through my group program.

- I was able to talk about my work in a way that made people really get it.

- And, maybe most importantly, I started having fun running my business again!

In this episode, I’ll explain exactly how I did it! Listen in now so you can do the same for your business in just a few weeks. Hit the easy button by doing it with Detox Done.

• Kickstart your coaching business with my done-for-you detox kit here.
• Find support, advice, and convou dersation in our free Facebook group that’s just for online business owners by clicking here
• Subscribe to The How-To School for Health Coaches podcast here

DM me on Instagram and Facebook!

Struggling with what to say in client sessions—or feeling like you’re winging it?

In this episode of The How-To School for Health Coaches, I’m sharing 3 simple coaching frameworks that will make you look like a pro and help your clients get better results.

🎧 You’ll learn:

 ✔️ The GROW Model for structuring sessions
 ✔️ The “3 Wins Check-In” to start every call strong
 ✔️ The “Small Next Step” rule to keep clients moving forward

These tools are easy to use, repeatable, and build your confidence as a coach.

• Get my favorite coaching questions with the Essential Coaching Questions Kit here. 
• Find support, advice, and conversation in our free Facebook group that’s just for online business owners by clicking here
• Subscribe to The How-To School for Health Coaches podcast here
• DM me on Instagram and Facebook!