In this conversation, our guest experience correspondent, Danica Smith, interviews Matthew Bell, Managing Director at Mollie's, and former Chief Hotel Operations Officer at citizenM, about why so many digital initiatives continue to underperform. Matt explains how misaligned goals, over-engineered projects, and a lack of clear value metrics often hold hotels back, and why a more incremental, guest-led approach delivers better results. He also shares why personal devices, identity, and authentication will shape the next wave of guest experience innovation. Hospitality leaders will come away with a clearer framework for evaluating their tech stack and focusing on what actually delivers results.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands