Everyone is talking about AI.

But most creators, entrepreneurs, and business owners are making one major mistake: they’re asking AI for personalized business advice without giving it access to the information it actually needs.

In this episode of Social Media Decoded, Michelle Thames breaks down one of the most exciting announcements from the KIT Craft + Commerce conference: MCP (Model Context Protocol) and what it means for creators, marketers, and business owners.

Don’t worry—this isn’t a technical episode.

Michelle explains MCP in plain English and shares how connecting tools like ChatGPT, Claude, and Gemini directly to your email marketing platform could completely change the way you make business decisions.

Instead of generic AI answers, imagine getting insights based on your actual audience, subscribers, and business data.

From identifying your most engaged subscribers to creating smarter email campaigns and automations, this episode explores how AI is becoming more useful, more personalized, and more actionable for creators.

If you’ve ever wondered how AI can help you grow your audience, email list, and business without feeling overwhelmed by technology, this episode is for you.

• What MCP is and why creators should care

Followers are borrowed. Subscribers are owned.

Better data leads to better decisions.

AI isn’t replacing great marketers—it’s helping them make smarter decisions faster.

The future belongs to creators who own their audience.

Instagram: @MichelleLThames

If this episode was helpful, send Michelle a DM with the word KIT and let her know your biggest takeaway.

• Kit Email Marketing Platform

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