What really makes a landowner say yes? Today on The Land Academy Show, Steven Jack Butala and Jill DeWit explore the psychology behind seller motivation—and why identifying true need is the secret to consistent land investing success. They reveal how seasoned investors can spot ready-to-act sellers, often before the sellers even realize it themselves, and why this pattern is more predictable than you’d think. You’ll hear real-world examples, Jill’s high-volume call strategies, and how emotional detachment from property signals opportunity. If you’re ready to stop chasing deals and start attracting them, this episode is for you.