Every January, people make resolutions with genuine intention.

They promise themselves this year will be different.
They try harder.
They apply more discipline.

And then—quietly—something pulls them back to how things were before.

In this episode, I explore why New Year’s resolutions fail, not from a motivation or willpower perspective, but from a psychological and identity-based one.

Most change attempts collapse for a simple reason:
people try to change behaviour without changing identity.

From Dubai, I recorded this episode to explain:

• why motivation is an unreliable fuel for change

• how intensity often backfires

• why the nervous system resists forced transformation

• and how identity, not effort, determines what feels normal and sustainable

The episode also includes a guided hypnosis experience designed to help you:

• let go of last year’s labels and internal negotiations

• step into a future-self perspective

• experience the feeling of already being the person you want to become

• and allow change to feel calm, inevitable, and aligned

This is not about forcing a “new you”.
It’s about releasing an outdated identity so new behaviour no longer feels like work.

Please don’t listen while driving or operating machinery.
Allow yourself to listen somewhere comfortable and safe.

If something in this episode resonates and you’d like to explore working together, I offer a free 30-minute consultation call where we can talk through your goals and whether hypnosis is the right approach for you.

There’s no pressure and no obligation.

👉 Schedule a free Zoom consultation here:
https://go.oncehub.com/adamcox

Primary tags:

• hypnosis

• hypnotherapy

• identity change

• personal transformation

• New Year psychology

• subconscious mind

• behaviour change

• habit change

Secondary tags:

• motivation vs identity

• self improvement

• mindset

• personal growth

• anxiety and change

• future self

• guided hypnosis

• mental clarity

Why do New Year’s resolutions fail—even when people really want to change?

In this episode, I explain why effort and motivation aren’t enough, and how identity determines what feels normal and sustainable. You’ll also experience a short hypnosis session designed to help you step into a future-self perspective and allow change to feel inevitable rather than forced.

🎧 Listen now
📅 Book a free consultation: https://go.oncehub.com/adamcox