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In this powerful episode of The Rebuilt Man Podcast, Coach Frank Rich exposes one of the biggest lies men believe about porn addiction, that it's a simple matter of willpower or behavior control.

The truth?

Porn isn't the problem. It's the symptom of something deeper.

Frank unpacks how porn becomes a coping mechanism for unresolved emotions like stress, shame, fear, and loneliness and why no amount of "NoFap challenges" or white-knuckled abstinence will ever fix the root issue.

If you've tried everything and still feel stuck, this conversation will help you understand:

• Why porn addiction is really about identity and emotional regulation

• How escaping pain creates long-term bondage

• Why the key to healing isn't suppression — it's transformation

• How to build a new identity grounded in purpose, discipline, and brotherhood

Freedom doesn't come from trying harder.

It comes from becoming the man you were created to be.

Key Takeaways

• Porn addiction isn't a behavior problem , it's an identity problem.

• Most men use porn to escape stress, loneliness, or shame.

• If you don't heal the roots, the fruit never changes.

• Healing requires addressing emotional wounds, not just habits.

• Building a new identity is the foundation for lasting transformation.

• True freedom is a journey, not a one-time victory.

• You can't do it alone, you need brotherhood and accountability.

Connect & Take Action

Join The Rebuilt Man Brotherhood for a free 7-day trial and get access to live coaching, accountability, and the tools to finally break free.

▶️ www.therebuiltman.com/7dayreset

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Follow Coach Frank:

IG - https://www.instagram.com/coachfrankrich

YouTube - https://www.youtube.com/@CoachFrankRich

Website - https://www.rebuiltrecovery.com/homepage