In this episode of the Optimal Aging Podcast, host Jay Croft reconnects with Dr. Dan Ritchie, co-founder of the Functional Aging Institute, to preview this year’s Functional Aging Summit and explore the booming business opportunity of serving clients over 50.

Jay and Dan discuss why the mainstream fitness industry still overlooks this demographic—and why that’s a massive mistake. You’ll learn how training older adults isn’t just rewarding, it’s smart business: longer client retention, deeper impact, and a growing market driven by global aging trends.

Dan also shares details about the upcoming virtual summit, which makes it easier than ever for fitness professionals worldwide to access high-quality education, business training, and powerful networking opportunities.

Whether you're new to this niche or already serving older adults, this episode will reinvigorate your mission and offer practical insight to help you grow.

Guest: Dr. Dan Ritchie

Dr. Dan Ritchie is the co-founder of the Functional Aging Institute and a leading voice in fitness for older adults. With a doctorate in Health and Physical Education, Dan has dedicated his career to helping fitness professionals serve aging populations with skill, empathy, and smart business acumen.

🔗 Register for the Functional Aging Summit: https://functionalagingsummit.com
📬 Contact Jay: [email protected]
🌐 More from Jay: https://primefitcontent.com
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