303 - When you're stuck between following your gut or trusting a “proven” system, what do you do? 

In this episode, Nicole and Heather unravel the real question behind the question—and it’s not what you think. We’re talking friction, experimentation, and how to confidently build a business that fits you.

What to Listen For:

• The real question photographers are asking when they’re unsure about pricing
• Why friction-free strategies are secretly a myth (and a trap)
• The key difference between fear and intuition when it comes to your gut
• Nicole’s two simple questions to test if your pricing is working
• What to do when you’re overwhelmed by all the “expert advice”
• Why Heather is rethinking how she markets Elevate
• The difference between the “right” price and a price you can make right
• What happens when you copy/paste strategy without doing the work
• How to shift your mindset from “plug and play” to “test and refine”
• Why friction is the fast lane to growth (not the roadblock)

What if your business isn't broken—it just wasn’t built for a formula? In this powerful episode of the Freedom Focus Photography Podcast, Nicole and Heather explore what happens when a proven strategy doesn’t deliver and how to stop chasing “easy” and start building a plan that actually works for you. We’re diving into the messy middle, where growth lives, and why friction isn’t something to fear—it’s something to follow. Click through and start rewriting the rules.

Additional Resources:

• Join the free challenge: www.hairofthedogacademy.com/4C4W
• Master the craft of pet photography: www.hairofthedogacademy.com
• Join the Freedom Focus Formula: www.freedomfocusformula.com
• Crack the code to more clients with Elevate: www.freedomfocusformula.com/elevate
• Learn commercial pet photography: www.hairofthedogacademy.com/commercial

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.