You’ve done the work. So what’s stopping you from charging more?

In this episode, we’ll dig into the idea that pricing is never just about numbers or the market. It’s about belief, leadership, and what you’re willing to claim. We’ll break down the four core beliefs that shape your pricing decisions, why pushback isn’t a verdict on your value, and how to build the internal foundation required to hold higher rates.

If pricing feels charged, emotional, or heavier than it “should,” this conversation will help you understand why — and what to do about it.

Chapters:

• 1:03 – Pricing Is Emotional Too
• 2:20 – The Bonfire Beneath the Number
• 4:04 – Does This Sound Familiar?
• 6:24 – The Four Beliefs
• 12:14 – Pushback as Data
• 19:24 – Pricing Is a Cycle, Not a Destination
• 21:33 – The Mirror Doesn’t Lie

Interested in working with Andrea or bringing her coaching to your team?

➡️ Book a consultation call with Andrea HERE. ⬅️

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