Think a “no” means the deal is dead? Think again. In this episode of The Land Academy Show, Steven Jack Butala and Jill DeWit dive deep into one of the most overlooked — but incredibly powerful — tools in your land investing arsenal: follow-up. They reveal how a simple call-back or check-in can transform a flat-out rejection into a profitable land deal — especially in today’s market, where sellers are more skeptical and informed than ever. With insights from over 16 years of investing experience and thousands of deals, you’ll hear why persistence, timing, and trust are the new keys to closing. Plus, they tackle a smart question from the Land Academy community on conflicting real estate data sources (Zillow vs. Realtor.com) and share tips on navigating them like a pro. If you’ve ever walked away from a lead too soon, this episode will change your game.