Alexander Lucey, Head of Finance and Ops at Unify GTM, joins to unpack how RevOps complexity evolves as a business scales - especially post-product market fit. He shares how Unify is building a "system of action" (not just a system of record), what it really takes to operationalise outbound with intent data, and why RevOps is a game of constant recalibration. From founder-led selling to functional sales orgs, this one’s packed with tactical insight for ops leaders navigating high-growth chaos.