Bill Hunt, President of Back Azimuth Consulting, delves into the complexities and common frustrations that SEOs encounter with HREFLang. In this episode, Bill shares his perspectives on overview of HREFLang and its role in international SEO, common misunderstandings and frustrations with HREFLang implementation, the impact of incorrect HREFLang usage on search visibility, strategies for effective management and testing of HREFLang tags, and he future of HREFLang and international SEO trends.  Show Notes

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