Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-brainer reason to listen.

This, my friend, is all about supplying value in your very own unique way.

But what does that actually mean?

Well, let’s take the example of our personal trainer, I mentioned last time. If they’re serving up content that helps their listeners to, let's say, complete a couch to 5k, then they're providing value. If they can help a listener lose a few stone, or run a faster race, then that's a LOT of value!

Or what about our zombie podcaster? They might do an in-depth interview with a top author in the space. They'll dig in to unearth some anecdotes and insights that you've never heard anywhere else before from that writer. In that, they're providing some really unique value.

If you do something similar on your show, not only have you given your audience a reason to listen, you've also given them a reason to come back for more, every week.

This is absolutely vital for you to think about in the planning stages. So can you write down 10-15 potential episodes that you think your target audience would love to listen to? If you're teaching, it's often about considering the most common problems you can help them solve. And if it's entertainment, it's finding new content, or entertainment that scratches that person's personal itch.

And, for a more detailed look at giving them a reason to listen, go to ThePodcastHost.com/unique

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