Why Solid Data Beats a VA Any Day (CFFL 423)

Jack Butala:                       Jack Butala and Jill DeWit.

Jill DeWit:                           Hi there.

Jack Butala:                       Welcome to our show today. In this episode, Jill and I talk about why solid data beats a VA any day. Hey, catchy ... That's a catchy, little title, Jill. Thank you.

Jill DeWit:                           Did I do that? Did you tweak it?

Jack Butala:                       I don't know. I think you did.

Jill DeWit:                           Okay, good. Thank you.

Jack Butala:                       Hey, before you answer it, though, let's take a question posted by one of our members on the Landinvestors.com online [inaudible 00:00:26]

Jill DeWit:                           What the heck?

Jack Butala:                       Landinvestors.com online community. It's free.

Jill DeWit:                           How are you doing today, Jack? You guys stopped drinking in the mornings.

Jack Butala:                       Wouldn't that be great? I'm going to put that on the calendar for us. Drunk morning.

Jill DeWit:                           There we go. Drunk recording. We're going to have a drunk Friday or something. That's great.

Jack Butala:                       I'd love that. You sign me up for that, owner. You own the company. You tell me when ... I'll still show up for that.

Jill DeWit:                           That's going to be a new thing. Don't ask them anything, it's drunk Friday. Or they will come to us, say, "Ask for a raise today it's drunk Friday."

Jack Butala:                       Ask for a raise. It's just like poke the circus animals with a stick.

Jill DeWit:                           Okay, all right. Jordan asked, "In the standard letter included with the package that Jack goes over in section five, there's a paragraph about how they've been buying land for 20 years etc. The problem, of course, is that while it's obviously true for them, it's not true for the vast majority of us, who now have this course, or else we wouldn't have needed to purchase this." Cute. "I don't really feel like I could include this verbiage, aside from the ethical issue, quite frankly. Is it just like an easy lie to get caught in?" We didn't mean it like that anyway. "How do you guys assuming-

Jack Butala:                       No, it's an easy lie. He's right, go ahead.

Jill DeWit:                           "How do you guys assuming most of you use this letter handle this? Just take that paragraph out all together? Modify it? To reflect less experience, but somehow still finesse it so that you don't sound like a beginner? Would be interested to here any ideas. Thanks." I think-

Jack Butala:                       Go ahead.

Jill DeWit:                           I was just going to say. I think that when we included this letter originally, we just wanted to show our exact letter without any changes. That's all that we were set out to do. I fully intended everyone to tweak it, modify it, massage it, whatever you want to call it to make it yours.

Jack Butala:                       Yeah. This question that I copied and pasted from success plan directly. Four or five people answered, Jordan. Their answers are some version of this. I'll start with my favorite. Somebody replaced it with, "I'm part of a group who has completed 15,000 deals over 20 years," which is my favorite. The vast majority of the people responded ... and these are people that we know very well. Jill [inaudible 00:03:01] pretty vocal in the group, who are doing a tremendous amount of deals and they started from zero. They're doing hundreds of deals in what? In a couple of cases. They just took it out. They left it out.

Jill DeWit:                           Perfect.

Jack Butala:                       They made themselves look like a lonely, little guy, who loves to buy land, who's got big, huge ... big pockets-