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Why do we gravitate towards the same YouTube creators, publishing the same kind of content again and again? It's not like nobody else is talking about those same topics, but yet we choose to go return to certain channels. There is something that draws us in time and time again. Why is that? Well, there's a secret sauce, a magic ingredient, and on today’s Today episode of TubeTalk, we're going to be discussing that exact ingredient.

Well, one critical element is the way the story is told. Being a great storyteller is critical on YouTube. We've been telling you this forever now. This is why I'm super excited today to speak with Jordan Bower, who is the Founder of Transformational Storytelling, a facilitation coaching and consulting business based in Vancouver, Canada. Jordan spends most of his time leading business storytelling workshops for some of the biggest companies in the world. In this podcast you will learn:

• How storytelling is the key to connecting with your audience
• How every creator has this skill, they just need to build on it
• The audience wants to build that connection with you so let them
• Why copying other creators will stop you from finding your true voice

For the full show notes, head over to https://vidiq.com/blog/post/why-story-telling-valuable-skill-youtuber-tubetalk-201/. Don't forget to leave a review and subscribe in your favorite podcast app!

Any questions or comments? feel free to email me [email protected]