Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world. 

In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.

For more on Superfit Hero and show notes:  https://www.shopify.ca/blog/superfithero-storytelling

• Why they decided to start selling fitness apparel in the roller derby niche
• How non-product focused content turns prospects into customers
• Why it’s important to release more products

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