Why Test Mailers Do Not Work (LA 1417)

Transcript:

Steven Jack Butala:

Steve and Jill here.

Jill DeWit:

Howdy.

Steven Jack Butala:

Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:

And I'm Jill DeWit, broadcasting from sunny Southern California.

Steven Jack Butala:

Today, Jill and I talk about why test mailers don't work.

Jill DeWit:

Do you want to describe a test mailer first? Or do you want to ...

Steven Jack Butala:

Yeah, sure. A test mailer ... Before we get into all of this though, will you please tell me the story?

Jill DeWit:

Oh.

Steven Jack Butala:

Jill was telling me a story about a deal we're doing, and the seller is ...

Jill DeWit:

Oh yeah, I came running downstairs.

Steven Jack Butala:

I said, "Save it for the show, save it for the show."

Jill DeWit:

Yeah, because this seller ... It's one of those run to the bank deals, but I had a talk with this guy and his background is amazing. I'm like, "I want to get to know this guy." This happens sometimes, you almost make friends with them. I remember one time I had this guy that was bugging me in Orange County, "Come over, my wife will make you dinner." It was so cute.

Steven Jack Butala:

So earlier in the week we had shows about building relationships with buyers and sellers, that's what this is.

Jill DeWit:

Exactly. So this guy, his name is Ed and he raised ... I don't know how we got on this topic but it happens. He would race motorcycles for 40 years, it was really cool. He was telling me the story about when he stopped racing. He was 60 years old, still racing, if you can believe that. He was of course ... It was his grandson's birthday, and Grandson wanted to race motorcycles with Grandpa. And then Grandma got on the phone too and confirmed this whole thing. And she's just so chill. So it was funny because-

Steven Jack Butala:

Got on the phone with you?

Jill DeWit:

Yeah, we were all talking on the phone.

Steven Jack Butala:

Jill, this is hilarious.

Jill DeWit:

It's the cutest thing. So anyway, Grandpa tells the story that he was racing with Grandson and he had an accident. He missed a jump somehow and tweaked his shoulder, but good. And Grandma's like, "Oh, that's just what happens." The reason I brought it up because I ... So we were talking, he's telling me this whole story, and then Grandma gets on the phone, because Grandma's the one who was doing the deal with me but Grandpa had some information. Anyway, Grandma gets back on the phone. I said, "You know what? I understand, because this one, Steven," I said, "My sweetheart used to race superbikes back in the day." And we were talking, I said, "And thank goodness, when kids came along he decided [inaudible 00:00:02:10]. She's like, "Oh yeah, mine didn't do that. No, I live that life." And she's like, "Yeah." And she just tells me, "Yeah, he didn't tell you he was doing it with his grandson because his grandpa wanted to do that with Grandpa on his birthday and that's the day that Grandpa had the big crash. But everybody's okay."

Steven Jack Butala:

The big crash.

Jill DeWit:

The big crash. And, "Grandpa's fine, but Grandpa took how many months of recovery and surgery for his shoulder."

Steven Jack Butala:

Oh geez, surgery?

Jill DeWit:

Uh-huh (affirmative). I'm like, "Oh, man." And Grandma's totally chill about it, it's like, "Yeah, this is what happens, that's my life."

Steven Jack Butala:

Well, that was ... For every big surgery there's a lot of falling off.

Jill DeWit:

Yeah. Oh, I can't even imagine, so what kind of life she led. It was so funny, because I'm on the phone with him, I'm looking him up. I'm like, "Wow, there he is." In Motorcycle World, I'm-

Steven Jack Butala:

Is he a BMX?

Jill DeWit:

No, motorcycle.

Steven Jack Butala:

Superbikes?

Jill DeWit:

Not superbikes. I want to say off-road stuff.

Steven Jack Butala:

Yeah, BMX.

Jill DeWit:

Yeah, okay, is that what that is? So that is not bicycle?

Steven Jack Butala: