Why They Resonate

Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with big followings and AI. You see, they've all taken unpaid jobs working for other people. They just don't seem to notice yet.

EPISODE CREDITS:

Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→

Music by Embleton (Instagram - Facebook).

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ABOUT ME, JAY ACUNZO

I'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. 

Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.

I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.

Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.

Learn more about my advisory work at jayacunzo.com
Book me to speak at jayacunzo.com/keynotes

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IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

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Thanks for your support! Keep making what matters.

How Stories Happen is now Why They Resonate. Here's why and what to expect next. Plus, learn the single Italian word which says so much about our creative work — and why it's the driving force behind the show's rebrand and revival.

EPISODE CREDITS:

Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→

Music by Embleton (Instagram - Facebook).

***

ABOUT ME, JAY ACUNZO

I'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. 

Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.

I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.

Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.

Learn more about my work at jayacunzo.com.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for your support! Keep making what matters.

I've been through the ringer these past few years and come out the other side with something special. It's time for a transparent look inside my business. 

***

To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→

PS: As mentioned in previous episodes, please expect a name change and cover art change for the show soon. Can't wait for things to come!

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for listening!

I can't believe people can do THAT.
I can't believe people can DO that.
I can't believe PEOPLE can do that.

***

To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→

PS: As mentioned in previous episodes, please expect a name change and cover art change for the show soon. Can't wait for things to come!

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for listening!

I'm sharing the full story in this episode. It's time to take stuff like this more seriously.

To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→

PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come!

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for listening!

When you want to make speaking a real revenue engine, the temptation is to invest in a couple of incorrect things.

In this episode, I set the record straight for what actually works to drive results as a keynote speaker, so you can focus on the right things, in the right order, for the right results.

This is Part 2, to be paired with my last episode, "The last great advantage."

To get more ideas like this, subscribe to my newsletter→

PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come!

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for listening!

Thanks to the ubiquity of AI, this is the last great advantage.

To get more ideas like this, subscribe to my newsletter→

PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come!

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for listening!

The way we write pitches is broken compared to what actually works, all because of one nuanced but critical reality:

We're good at describing our talks. We're bad at describing why they'd BOOK US TO SPEAK.

But isn't that the point?

In this short episode, you'll learn how to re-think your pitches and write better session descriptions to pitch event planners. It'll also be useful for pitching podcast hosts, editors, and any gatekeeper who might platform you.

To get more ideas like this, subscribe to my newsletter→

PS: As mentioned in the episode, please expect a name change and cover art change for the show soon. Can't wait for things to come!

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

IF YOU ENJOY THE SHOW:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for listening!

There is a very big difference between having a good idea and actually owning it publicly. In this episode, a means to re-think your approach to crafting and publishing your content, no matter the channel or medium. The goal is to both clarify your thinking to yourself and build an audience of passionate fans along the way.

Subscribe to my newsletter→

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

ENJOY THE SHOW? PLEASE SAY THANKS!

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for listening!

It's been a good long while since I've had a good long rant. 

*Cracks knuckles.* 

Let us begin.

Join the next cohort of Design My Signature Talk (starts Feb. 23, 2026)→

Subscribe to my newsletter→

***

ABOUT ME, JAY ACUNZO

I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.

I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.

Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com

Don't market more. Matter more.

Think resonance over reach.

Don't be the best. Be their favorite.

***

ENJOY THE SHOW? PLEASE SAY THANKS!

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Thanks for listening!