I sit down with Naoma Serna-Zahn, brand strategist and principal behind Nuevo, to talk about the realities of high-level brand work.

We also get into:

• Why public feedback can derail a branding project

• The difference between brand strategy vs. visual design

• How Naoma attracts B2B clients with projects starting around $18.5K

• The different ways we each generate clients

• What masterminds actually make sense depending on your dream clients

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