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Why UGC Cosmetics Could be the Future of Gaming
Join us as we explore the future of user-generated content (UGC) in gaming with Playmakers, diving into why community-created content converts 30% better than studio content and how AI fits into the UGC ecosystem. Essential insights for game developers looking to scale content creation through community engagement. #GameDev #UGC #gaming Co-hosted with Anton Bernstein, CEO at Pocket Worlds.
OUTLINE:
0:00 Intro
0:40 Best game examples of UGC cosmetics
1:20 How cosmetics work in Counterstrike
3:05 The Playmakers UGC platform business
6:52 Dealing with the biggest UGC problem: Time To Penis (TTP)
9:10 Other problems: Trademarks and duplicates
10:18 Economics of enabling a UGC cosmetics platform
12:06 Balancing professional content vs. UGC content in a game
13:52 The kinds of games better adapted for UGC content
16:10 AI as a complement or competition to UGC: UGC vs. AGC vs. UGAC
20:37 In a world of infinite free content, how to give UGC items value
22:40 Biggest concerns to integrating UGC content in their games
24:40 Integration issues for integrating UGC in games
26:16 The functions required for a UGC platform
27:48 Getting over the cold-start problem getting creators to start making UGC
32:40 Can UGC content be cross-game content?
34:00 Big upcoming UGC macro trends
37:15 Depth vs. shallowness of UGC support Roblox vs. Minecraft
39:20 The trend of UGC remixing
41:35 Future Playmakers roadmap
👇 EPISODE LINKS: - Playmakers: https://www.playmakers.co/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY
View all episodes
By Joseph Kim
4.9
77 ratings
Join us as we explore the future of user-generated content (UGC) in gaming with Playmakers, diving into why community-created content converts 30% better than studio content and how AI fits into the UGC ecosystem. Essential insights for game developers looking to scale content creation through community engagement. #GameDev #UGC #gaming Co-hosted with Anton Bernstein, CEO at Pocket Worlds.
OUTLINE:
0:00 Intro
0:40 Best game examples of UGC cosmetics
1:20 How cosmetics work in Counterstrike
3:05 The Playmakers UGC platform business
6:52 Dealing with the biggest UGC problem: Time To Penis (TTP)
9:10 Other problems: Trademarks and duplicates
10:18 Economics of enabling a UGC cosmetics platform
12:06 Balancing professional content vs. UGC content in a game
13:52 The kinds of games better adapted for UGC content
16:10 AI as a complement or competition to UGC: UGC vs. AGC vs. UGAC
20:37 In a world of infinite free content, how to give UGC items value
22:40 Biggest concerns to integrating UGC content in their games
24:40 Integration issues for integrating UGC in games
26:16 The functions required for a UGC platform
27:48 Getting over the cold-start problem getting creators to start making UGC
32:40 Can UGC content be cross-game content?
34:00 Big upcoming UGC macro trends
37:15 Depth vs. shallowness of UGC support Roblox vs. Minecraft
39:20 The trend of UGC remixing
41:35 Future Playmakers roadmap
👇 EPISODE LINKS: - Playmakers: https://www.playmakers.co/
SUBSCRIBE TO GAMEMAKERS:
- Spotify Podcast: https://spoti.fi/3Cpyq7i
- Newsletter: https://gamemakers.substack.com/
😃 —CONNECT WITH ME! —
• MY INSTAGRAM → @jokim1
• TWITTER → @jokim1
• LINKEDIN → https://www.linkedin.com/in/jokim/
— POPULAR CONTENT —
🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY
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