The word “vulnerability” is kind of a double-edged sword. On one hand it sounds like a very dangerous place to be, on the other there's something very winsome and appealing about it. I've come to believe is that being vulnerable, letting your stuff hang out, letting others know you're not a perfect human being, is part of what causes connection between people. When that connection happens, trust is built. When trust is built, the sky's the limit. On this episode I'm going to talk to you about why you should be more vulnerable in the way you run and Market your real estate business.

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