From climbing up snow-capped mountains in our boxers to running marathons with no training, one of the core pillars of Yes Theory is seeking out the big heart-pumping, mind-bending physical experiences that force us beyond our limits.

But what’s the point of doing all this? Are big challenges effective at helping us build daily exercise and wellness habits? Or is it more for show? 

The science -- of extending past our physical limits -- is layered and complex. But at the most basic level -- the real reason we take on challenges outside our comfort zones is to prove to ourselves that we can. When you do something you thought you couldn’t do, you get to tell yourself a new story about who you are. And that story is priceless, or more precisely the cost of pushing through the challenge itself. 

In this episode, we hear from Matt, Thomas, and Ammar about various experiences they’ve had -- pushing themselves physically, and committing to daily habits -- in the pursuit of re-writing their own stories. For each of them, the scope and nature of the challenge is different, and it provides a unique perspective into the obstacles we face in our physical lives. 

We also hear from Dianne Bondy, an acclaimed yoga teacher and social justice activist, who shares how Western culture impacts the way we think about physical discomfort, and helps us question some of our most basic assumptions. And Aaron Ferguson, a decorated celebrity physical trainer, shares his experience training and competing in an Ironman alongside Matt. He helps us question when we’ve gone too far, and what the purpose of the pursuit really is.

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