In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Tania Haladner, Chief Marketing Officer of the Chicago Sky (WNBA), to talk all things women’s sports marketing, fan engagement, and brand building.

Tania shares what it takes to lead the marketing efforts for one of the WNBA’s top franchises and why now is the time for brands to invest in women’s sports. From storytelling strategies to community growth and digital innovation, Tania breaks down how the Chicago Sky is building a loyal fanbase both online and off.

If you're a marketer, entrepreneur, brand strategist—or just someone who believes in the power of sports to drive culture—you don’t want to miss this episode.

Why women’s sports are seeing a massive rise in attention and media coverage

The WNBA's marketing strategies that are helping it grow faster than ever

How to use storytelling and digital marketing to build community around a brand

The unique challenges and opportunities of marketing a professional sports team

What every brand can learn from the Chicago Sky’s marketing playbook

How to attract brand partnerships and connect with the next generation of fans

The future of sports marketing and where digital platforms play a role

Tania is the Chief Marketing Officer of the Chicago Sky and a seasoned brand strategist who previously held senior roles at PepsiCo, leading marketing efforts for brands like Quaker and Tropicana. She brings a wealth of experience and passion to her role in growing the visibility and impact of women’s basketball.

Website: https://sky.wnba.com

Instagram: @chicagosky

Follow Tania: @taniah231110

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women’s sports marketing

WNBA brand strategy

Chicago Sky fan engagement

how to market a sports team

marketing women’s basketball

building community in sports

WNBA digital marketing strategy

sports marketing podcast

women in sports business

sports brand storytelling

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#ChicagoSky #WNBA #SportsMarketing #WomensSports #SocialMediaDecoded #BrandStrategy