In this episode, Jo & Vicky discuss why getting out of your comfort zone is essential when running a dog business. Why do you need to push yourself to learn how to run a business professionally, start charging what you are worth, invest in your education by getting a mentor, and surround yourself with people who will help you grow?

 

KEY TAKEAWAYS

• Most self-employed people and sole traders have zero business training.
• Even people who have held senior corporate positions only have a limited understanding of what it takes to run an independent business.
• Winging it will only take your business so far. 
• Be patient with yourself don´t try something once, and then immediately give up because you think it hasn´t worked.
• Flitting from one thing to another is a sure way to waste your energy and resources.
• Always think about whether what you are planning to do will fit in with your long-term bigger picture.
• There is no need to feel uncomfortable about charging a decent amount for the service you provide. People are coming to you because they can´t do it themselves, they need your expertise.
• It is not your job to second guess how much someone can afford, you need to set your rate and stick to it unless you are running a promotion.
• Give value by providing the basics for free.
• Choosing someone to teach you everything you need to know is far more efficient than trying to learn things piecemeal.

 

BEST MOMENTS

“That job didn't teach me the skills that I needed to be a business owner.”

“It's a good comparison…. we are like, little reactive dogs.”

“Business is a journey. The same way as you learning about dog behaviour is a journey"

 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.