Are you constantly creating new content, only to forget about the posts that actually performed well? You’re not alone — and you’re leaving money and momentum on the table. In this episode, I show self-employed estate agents how to stop reinventing the wheel and start doubling down on what’s already working.

We’ll explore how to analyse your top-performing posts, identify patterns the algorithm favors, and create spin-off content that reinforces your expertise and visibility. If your audience responded to a local insight, market myth, or tip last month — it’s time to milk it for all it’s worth. Repetition builds recognition. Don’t be original at the expense of being effective.

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