What happens when you realize the career you're in isn't your future? For Alyson Griffin, that moment launched a three-decade journey from Silicon Valley PR agencies to becoming the marketing force behind State Farm's Emmy-nominated Super Bowl campaign and Intel's Cannes Lions-winning drone light show. In this revealing conversation with Paul Estes, Alyson shares how she navigated a dramatic career pivot, brought humanity to one of America's most iconic insurance brands, and is now leading her team through the AI revolution.

From experimenting with AI-generated creative attempts that hilariously failed to building Jake from State Farm into a cultural phenomenon, Alyson offers a masterclass in balancing innovation with authenticity. She opens up about surviving breast cancer in the midst of her executive-level career, and how State Farm's risk-averse culture is learning to embrace cutting-edge technology. Whether you're considering a career transition or leading teams through technological change, this episode delivers actionable wisdom wrapped in honest storytelling.

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Producer: David Grabowski