Think pricing is everything in land deals? Think again. In today’s episode of The Land Academy Show, Steven Jack Butala and Jill DeWit bust one of the biggest myths in the land investing world: that offering more money gets you more deals. Spoiler alert — it’s not about the numbers, it’s about psychology. They dive deep into why most people price their land offers wrong, what happens when you send a neutral letter, and how a well-placed dollar amount can make or break your success. Plus, a little banter about Bloody Marys and why Jill’s not taking any calls from dreamers. Tune in to save yourself time, money, and a whole lot of headaches.