Direct mail still works, but generic “landlords wanted” leaflets usually don’t.

In this episode, I share three simple changes that can turn an ignored letter into a landlord enquiry.

How to use a QR code to make taking action incredibly easy, why showing your face builds trust and recognition, and how a strong PS can become the most powerful line on the page.

I also share lessons from using direct mail in my own letting agency, including why one clear offer will usually work better than trying to squeeze your entire service onto one letter.

Before you send your next direct mail campaign, check these three things. They could be the difference between getting a call and ending up in the recycling bin.

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