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First things first: If you’re struggling to convert leads to clients, it’s probably NOT because your prices are too high (even if that’s an objection you’ve heard frequently).
Instead, it’s likely because you haven’t nailed the 3 things I’m discussing in this episode.
Tune in to hear why lowering your rates isn’t necessarily the answer to getting more people to work with you, and find out what I recommend doing to help reduce sticker shock on sales calls – including things you can do with your social media content!
In this episode, I cover:
My journey to charging appropriately for my online fitness coaching services and the struggles I went through with price objections from leads [2:30]
Why fear may keep your leads from working with you and how to address and overcome their fear – even BEFORE you’re on a sales call [10:55]
Perceived value and how to *effectively* communicate the TRUE value of your programs and services [15:15]
How your positioning in the online space may be creating a sticker shock situation when your leads learn your prices [24:00]
Taking strategic steps to change the way your brand is perceived [26:35]
Sticking to a price that reflects the worth of your coaching (hint: reducing your rates will probably NOT solve your lead conversion issues!) [28:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
4.9
126126 ratings
First things first: If you’re struggling to convert leads to clients, it’s probably NOT because your prices are too high (even if that’s an objection you’ve heard frequently).
Instead, it’s likely because you haven’t nailed the 3 things I’m discussing in this episode.
Tune in to hear why lowering your rates isn’t necessarily the answer to getting more people to work with you, and find out what I recommend doing to help reduce sticker shock on sales calls – including things you can do with your social media content!
In this episode, I cover:
My journey to charging appropriately for my online fitness coaching services and the struggles I went through with price objections from leads [2:30]
Why fear may keep your leads from working with you and how to address and overcome their fear – even BEFORE you’re on a sales call [10:55]
Perceived value and how to *effectively* communicate the TRUE value of your programs and services [15:15]
How your positioning in the online space may be creating a sticker shock situation when your leads learn your prices [24:00]
Taking strategic steps to change the way your brand is perceived [26:35]
Sticking to a price that reflects the worth of your coaching (hint: reducing your rates will probably NOT solve your lead conversion issues!) [28:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: http://lynettemariefitness.com/acceleration/
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