Are you stuck in a “cost” mindset, always worrying about hourly rates and the cheapest price? In this episode, we dive deep into why focusing on value—not just cost—can transform your construction business and your life. Join us as we explore: The pitfalls of chasing hourly rates How a value-driven mindset leads to better clients, higher profits, and less burnout Real-world examples from the building industry The importance of educating clients about quality and long-term value How to break free from old-school thinking and unlock new opportunities Whether you’re a builder, tradie, or anyone in the construction industry, this episode will challenge the way you think about money, work, and success. 

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