This episode is a no-fluff masterclass in sales, content, and scaling your coaching business the smart way. I’m joined by Kyle Muska - fitness coach turned business mentor, who’s built a thriving online company, gone all-in on personal brand marketing, and isn’t afraid to call out the BS that holds most people back.

We chat about what it really takes to grow a high-converting business in 2025, why “just post content” isn’t a strategy, and how to sell without sounding like a sleaze.

Kyle breaks down:

• The psychology behind high-converting sales calls (and where most coaches go wrong)

• How to structure your pricing and offers for real growth not burnout

• The truth about being polarising in your content (and how it helps your brand)

• The difference between nurturing and noise, and how to make your organic content actually work

• Why “I can’t afford it” is rarely the real objection (and how to handle it like a pro)

If you’ve been stuck undercharging, overthinking, or scared to sell, this one’s your sign to shake things up.

You can find Kyle here.