Why isn’t your therapy profile getting enquiries?

If you’ve listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you’re hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you.

In today's episode:

• the power of a good profile and how it helps your private practice
• why talking about your modality doesn't help
• the importance of taking reading age into consideration
• avoiding technical language and industry jargon
• what frightens clients away
• qualifications versus connection and relatability
• understanding client search behaviour

Already listed on a directory and it’s not bringing enquiries? Come along to my webinar on what might be missing and how to make what you're already doing more effective. Click HERE to learn more

Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2026.

This is a re-issue of Episode 14: Ditch the Jargon

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: counsellor, psychotherapist, private practice marketing, therapy directory, psychology today, counselling directory, therapy profile

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.