167: Why You're Doing Content Marketing Wrong (and what you should be doing instead)

In this episode, we delve into the often-overlooked but powerful aspect of content marketing: long-form content. While short-form content like reels and stories have their place, relying solely on them can hinder your business's growth. Join us as we discuss the two fundamental truths that have consistently proven successful in content marketing: creating bingeable content and building a body of work.

Discover why long-form content is essential for establishing trust, authority, and credibility with your audience. We explore how it influences consumer behavior and why it's a game-changer when launching high-ticket online courses. Learn the secrets of creating a bingeable body of work that aligns with your ideal students and converts them into devoted customers.

If you're ready to take your content marketing to new heights and see real results in your business, this episode is a must-listen. Tune in and learn how to leverage the power of long-form content to set yourself apart in a crowded digital landscape and achieve sustainable success. Don't miss out on this valuable insight that can transform your content strategy and grow your business like never before.