Have you ever had an amazing consultation, felt like the connection was there, sent over a beautiful proposal… and then heard absolutely nothing?

No response.
No follow-up questions.
No “we went another direction.”
Just silence.

If that has happened to you, you are not alone—and in this episode, Jen is diving into one of the most frustrating parts of running a floral business: getting ghosted after sending a proposal.

The truth is, most couples are not ghosting you because your work is not good enough. They are ghosting because they are overwhelmed, distracted, unsure how to decide, comparing too many vendors, or because your sales process left too much room for hesitation.

Jen shares how ghosting is often a sales systems problem—not a talent problem.

In This Episode, Jen Covers:

Why clients ghost after proposals

• Decision fatigue is real
• They may be waiting on another quote
• They got sticker shock but do not know how to respond
• They are overwhelmed by planning and put flowers on the back burner
• They liked you—but did not feel urgency to move forward

Why “sending a proposal and hoping” is not a strategy

Many florists send a proposal and disappear. If there is no next step, no guidance, and no confidence in the buying process, clients often stall out.

Jen talks about why proposals should feel like part of a guided experience—not the end of the conversation.

The follow-up system every florist needs

If you are not following up, you are leaving money on the table.

Jen discusses simple follow-up timing like:

• 3-day follow-up
• 7-day follow-up
• Final reminder / proposal expiration follow-up

And how to follow up without sounding desperate.

How to create urgency without being pushy

Clients need a reason to decide.

Jen shares ways to create movement by using:

• Proposal expiration dates
• Limited availability messaging
• Date reservation language
• Calm confidence instead of begging energy

Why confidence closes more sales than discounts

Discounting your pricing because someone goes quiet is usually the wrong move.

Instead, Jen explains how stronger communication, leadership, and positioning yourself as the expert creates trust—and trust books weddings.

Proposal mistakes that cause hesitation

• Too many choices
• Too much fluff, not enough clarity
• No clear next step
• Generic language
• Weak presentation
• No emotional connection to the design vision

How to position yourself after the consult

Clients want to feel led.

Jen explains why couples are often looking for the vendor who feels:

• Organized
• Experienced
• Easy to work with
• Creative
• In demand
• Calm under pressure

Key Reminder from This Episode:

Getting ghosted does not automatically mean they said no.

Sometimes it means they need leadership, clarity, or a nudge.

If You’re Ready to Book More Weddings:

If you want help with proposals, follow-up systems, pricing, positioning, and actually converting more inquiries into bookings, check out the Floral CEO Mastermind.

This group is built for florists who are ready to stop guessing and start growing.

🌸 http://floralceo.com/mastermind

Loved This Episode?

Share it with a florist friend who is tired of getting ghosted after proposals.

And if this episode helped you, screenshot it, share to Instagram stories, and tag Jen so she can cheer you on.

Thanks for listening, flower friends. Go follow up on those leads.