On today's episode of Wedding Industry Insider, Tayler Cusick Hollman shares her wisdom about mindset for small business owners and then offers a step-by-step crash course on marketing.

Here's some of what Tayler covers in this great interview:

• The best traits she sees in wedding planners, and what often stands in the way they try to market their business.
• Her 3 principles that drive success (yes, we're considering making "Care Bear Fire" t-shirts over here)
• The five foundational levels of marketing - all broken down into easy-to-implement concepts (our favorite is number 5!)
• Her #1 piece of advice for wedding professionals

Want more from Wedding Industry Insider? Check it out!