In today’s episode of the Live UNREAL w/Glover U Podcast, we’re joined by a couple of top producers who have an incredible story. This story began when William Huffman, an agent who was struggling at the time, decided to attend the Glover U Summit, and the inspiring video he made after that experience. We brought William and his wife, Sarah, to the stage to share the huge transformation their business went through in one year. With 164 units sold, 56 million in volume, and 1.4 million in GCI, they grew their business by 40% and increased their profitability. What drove this incredible turnaround? The willingness to do things that move the needle instead of chasing shiny objects, and really paying attention to what makes a real estate business profitable. We will learn from William and Sarah how they went from survival mode to thriving, and the power of accountability, consistency, and coaching. The Huffmans also discussed:

The mindset that got them through a tough financial time

Why bad hires compromise your profitability

How to build a recognizable and likeable brand on social media 

 

Quotes 

People tend to think that what they do is so special and magical and that they have to protect it and keep it. -William Huffman 

It’s all about the little nuggets that help you take things to the next level and keep improving. -William Huffman 

You have to be aware of how you show up to work, because that’s how you show up to your clients and they need you at full capacity. -Sarah Huffman

 

Key Points 

What sets top producers apart is their willingness to do the hard things to grow their business consistently. Many agents chase the shiny and glittery objects and struggle to get any lasting success. Doing the unglamorous stuff will turn things around. 

We can’t improve our businesses without tracking everything in it. It’s hard to be profitable if we’re not holding ourselves accountable to keeping track of every dollar that comes in and goes out of the business, and getting clarity on what could be wasting our money.

Facebook Live is the most effective way to stay in front of your sphere of influence. Your Facebook profile is your own personal database, and everytime you go Live people get notified, which keeps you top of mind.