You are the head of marketing -- the CEO asks: "what's our website conversion rate?"Pause. Breathe. And NEVER provide a blended conversion rate for the entire website.
On this episode, James & Benji are joined by Gaetano DiNardi, Growth advisor and B2B marketing guru to discuss the horror that is blended conversion rates and how to move in a better direction.
Link to Post:
https://www.linkedin.com/posts/officialg_marketing-activity-7051897994480087040-lWx4?utm_source=share&utm_medium=member_desktop
Connect with us:
James: https://www.linkedin.com/in/jamescarbary/
Benji: https://www.linkedin.com/in/benji-block/
Gaetano: https://www.linkedin.com/in/officialg/