Influencers are a new marketing tool. Some have more influence than others. Jamie, as part of corporate retirement, decided to TikTok some wine information videos...and voila, influencer. What started as a hobby turned to a commitment. As a collector he learned about wine but turning influencer he really learned about wine.

This influencer journey took him to a place he never expected and ultimately became the proprietor of a successful and embedded wine shop in Ohio. Learn about his trip to the promise land of wine retailer.

This was a particulalry interesting interview because I have a jadded view of most influenceer marketing and it was so encouraging to see the path end up in the thick of the world he was influencing. You can trust his opinion.

Cheers.

So you want to own a winery in Italy, Germany, France? you name it....Bettina can fill your needs. Oh, and she will sell you a winery in Napa too! Listen as we role play as a potential client who wants to buy a winery in Montalcino, Italy. All of us look in on the lifestyle of a vineyard owner and think "this is my dream." And for many, it is a dream that comes true...but then to find out what the real dream is...but then again, there are those that make their dreams come true and it is exactly of not moreso what they hoped.

Have a listen to Bettina Kurz of Viva-Business

You can't help but be in complete aw when speaking with Dan Berger. He has been writing about wine for so many decades that when he writes about wine, he transcends normal conversation. And because of this cast experience, you don't feel intimidated by this knowledge, you leave inspired.

Have a listen as we catch up of Riesling, the industry, wine writing and dozens of more subject...there never seems to be enough time when speaking with Dan.

There is so much "inside baseball" in the wine trade. We all know what each other is doing. There are not many secrets and when one is exposed...well, it is no longer a secret. What is fascinating to me is the consistent attempts to create something new. For 35 years, new ideas have crossed the tasting room here and none of them are really new; just regurgitated ideas from previous generations. How can there be anything new...the product is over 9000 years old. Putting wine in different container is changing anything except the container... but when it comes to the actual manufacturing of wine...what is new? Certainly, there are contemporary processes that help with character or life but the core of winemaking has and is always the same: Ferment grape juice.

Have a listen ...

In 1969, Ed approached Palos Verdes Wines and Spirits to sell my father advertising space in the Peninsula News; thus started a love affair with wine. Ed wrote the book, Shortcuts On Wine as a simple approach to understanding wine and has lectured at UCLA and many adult schools and has made wine and has worked in most facets of the wine industry.

Not only is it educational when he stops by but entertaining as it seems his filter is waning.

We talk of the old days, the current days, and the days ahead on wine. Have a listen to the grand master, Ed Masciana.

As your first soirée into wine study, one might say study Bordeaux and particularly the Classification of 1855. Here Napoleon III ordered a ranking of wine of the Medoc for the Paris Exhibition of 1855. Here you will find fascinating wines, fascinating history and fascinating pedigree. And that is what we have here in this podcast with Guillaume-Alexander Marx.

The four first growth Bordeaux (now there are five) were Chateau Lafite Rothschild, Chateau La Tour, Chateau Margaux and todays podcast subject, Chateau Haut Brion.

Wine is about the story....most of life actually is about the story. But something about wine connects one to the earth through the wine, through the story.

I think you will be intrigued by the story and the history to be told about Chateau Haut Brion.

She came home from work and had a hankering for a glass of wine and as she reached to open, her husband made a face. "What?" she inquired. "You are just going to drink one glass and waste the rest!" he replied. Thus was born the idea of Wander and Ivy wines; a single serve flight of wines from all over the wine world served in187ml bottles (a 1/4 of a bottle.) Dana has been featured on many podcasts and written about in many trade magazines Though the idea of 187ml bottles of wine is not new, the packaging and presentation has never been addressed. Enter Dana and her entrepreneurial spirit. Hear of the headwinds and successes.

Wine is really about history. What other product do you deliberately wit 20 years to explore, what other product can you take half way around the world and say "This is who we are and when we are" I was thinking about the phrase after my conversation with Kira and with picture perfect recollection of wine history, the saying needs to be "This is who were and when we were before that." Meaning, the history of the culture if wine rolls up to secure a place in the next bottling. For Kira, her vast knowledge of the history of wine has created a mindset with making wine that, in my opinion, is reflected in her wines. I think you will find the conversation stimulating, fascinating, and inspiring.