QSR Uncut

Wingstop Week: CEO Charlie Morrison on becoming a top 10 global brand


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It's Wingstop Week! That's right, this week we're sharing daily interviews with executives at the wings giant, detailing how the company was positioned to weather the COVID crisis, the spectacular success it's managed throughout the pandemic, and its blueprint for becoming a top 10 global restaurant company.

Today is the interview you've been waiting for: CEO Charlie Morrison joins the podcast to talk about the potential he saw in the brand when he joined in 2012, the steps he and his team have taken to position Wingstop for massive growth, and how the pandemic has expedited the company's digital plans by about two years. This one is chock-full of practical insights! 

For our deep dive into Wingstop's incredible success, visit QSRmagazine.com/wingstop

Subscribe to QSR at QSRmagazine.com/subscribe

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Have feedback or interview suggestions? Email us at [email protected].

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