I’m excited today to be joined by my very own copywriter, Rachel Rennie from Frankly Write, to discuss the importance of words in business and how to navigate the topic everyone is talking about now - ChatGPT.

As a copywriter, Rachel interacts with words on a daily basis. Her job is to craft compelling messages that engage audiences and motivate them to take action. Rachel takes us through how she creatively uses words in her copy to help sell products online without the icky feeling of being pushy or salesy.

But how does ChatGPT fit in?

ChatGPT is a tool created by OpenAI that you can keep in your toolkit to help you write your ideas. It works as an artificial intelligence (AI) language model that can generate human-like responses to text-based prompts. ChatGPT can be used for a variety of tasks, including writing, translation, and even answering questions.

From a copywriter's perspective, Rachel discusses how ChatGPT has several benefits. For one, it can help you generate ideas. If you’re stuck on a headline or a tagline, you can give ChatGPT a prompt and see what kind of responses it generates. While not all of the responses will be useful, some of them may spark an idea that you can build upon.

Another benefit of ChatGPT is that it can save you time. ChatGPT can help you automate certain tasks, such as creating product descriptions or writing social media posts. This allows you to focus on other creative and sales generating aspects of your job, such as brainstorming and engaging with clients.

While ChatGPT has many benefits, it's important to note that it's not a replacement for human creativity and expertise. ChatGPT's responses are based on the data it has been trained on, which may not always align with your brand's voice or tone. As a copywriter, it's Rachel’s job to ensure that the messaging she creates is on-brand and resonates with the intended audience.

Tune in to today’s episode to learn Rachel’s brilliant ideas about using words in your business to create a customer journey without feeling pushy and start playing around with ChatGPT to help out when you get stuck.

LINKS:

Connect with Rachel Rennie: 

Website: www.franklywrite.co.nz
Instagram: https://www.instagram.com/frankly.write/

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