Work Less, Earn More

In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.

Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids.

Listen to the full episode to hear:

• Strategies for maintaining balance between content creation and family life
• The importance of consistency in content production
• Tips for improving skills over time to enhance content quality
• Strategic utilization of platforms like YouTube and blogs for long-term revenue
• Insights into managing a support team and staying prolific across digital platforms

Learn more about Lisa Bass:

• Website: https://www.farmhouseonboone.com/
• Podcast: https://www.farmhouseonboone.com/podcast
• YouTube: https://www.youtube.com/@FarmhouseonBoone

Work with Gillian Perkins:

• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Gillian: https://gillianperkins.com 

Instagram: @GillianZPerkins

In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.

I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building.

Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it!

Listen to the full episode to hear:

• Insight into why prominent YouTubers like Matt Pat, Tom Scott, and Mattie Hapuya are stepping away from the platform.
• Understanding the six main reasons behind their decisions, including the demanding nature of YouTube work and the struggle for work-life balance.
• Highlighting the enduring relevance of YouTube as a platform for content creation and brand building, despite challenges like waning passion and profitability.
• Practical strategies for thriving in the ever-evolving landscape of YouTube content creation, offering actionable advice for success and fulfillment.

FREE Resources to Grow Your Online Business:

• 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 

Instagram: @GillianZPerkins

In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.

We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.

We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.

Listen to the full episode to hear:

• Strategies for successful online course relaunches, including insights on generating additional revenue.
• Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.
• Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.
• Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.

FREE Resources to Grow Your Online Business:

• 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 

Instagram: @GillianZPerkins

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. 

Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!

Listen to the full episode to hear:

• Insights on seizing entrepreneurial opportunities in 2024
• Strategies for overcoming the scarcity mindset and embracing freedom in business
• Tips for strategic tool selection and essential elements for business growth

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 

Instagram: @GillianZPerkins

In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.

Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!

In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.

So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!

Listen to the full episode to hear:

• Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.
• Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.
• Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.
• Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.

Learn more about Kimberly Lewis:

• Curlmix: https://curlmix.com/
• Invest in Curlmix: https://wefunder.com/curlmix

Work with Gillian Perkins:

• My Funnel Breakdown: https://gillianperkins.com/100k-funnel-breakdown-training
• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Want to work with Kevin to grow your show?? Well, next week, he's hosting a virtual conference that will teach you how to do exactly that. Get your tickets now at  https://www.growtheshowlive.com/gillian 

In this episode, I had the opportunity to chat with Kevin Chemidlin about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.

Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media content. We emphasized the importance of podcasts having a clear and unique premise and content tailored to their target audience.

Additionally, we looked into ways to make money, like selling products and getting sponsorships. These are super important for keeping your podcast growing strong and achieving success. If you're eager to kickstart or expand your podcast in 2024, this episode is for you!

Listen to the full episode to hear:

• Insights on expanding podcast audiences and boosting sales strategies
• Strategies for overcoming challenges in podcast growth without relying on algorithms
• Practical tips on guest podcasting, leveraging YouTube, and using viral social media
• Ways to monetize your podcast through product sales and sponsorships

Learn more about Kevin:

• https://growtheshow.com/
• Virtual podcast strategy event:  https://www.growtheshowlive.com/gillian 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.

Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power of starting small and listening to what customers want.

We dived into the world of subscription models, fresh product delivery, and growth strategies. Anu spilled the beans on engaging with influencers, getting noticed in search engines, and getting press coverage.

Anu's story is not just about coffee—it's a lesson in perseverance and smart business tactics that any entrepreneur can learn from.

Listen to the full episode to hear:

• How Anu Menon transitioned from digital marketing to launching Driftaway Coffee.
• Insights into subscription business models.
• how Anu validated her business idea through testing with friends and family.

Learn more about Anu Menon:

• Driftaway Coffee: https://driftaway.coffee/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZP

In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.

We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral programs, explaining the difference between them and affiliate marketing. We also chat about how joining forces with other businesses and getting involved in your community can really boost your brand.

Throughout our chat, we stress the importance of having a solid plan for marketing, understanding the big picture instead of just trying random things. We also talk about the power of having other people recommend your business. Whether you're running an online store or a local shop, our talk is packed with practical tips to help you spread the word beyond social media.

Listen to the full episode to hear:

• Discover why relying solely on social media for marketing might not be the best approach.
• Explore 15 alternative marketing strategies beyond social media, from traditional methods to digital techniques.
• Learn about the power of referral programs and how they differ from affiliate marketing.
• Gain insights into leveraging community involvement and cross-promotion to effectively market your business.

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.

I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key takeaway for me is that real joy often comes from the day-to-day efforts and dedication to a goal, rather than just reaching the end.

I conclude by highlighting the importance of enjoying the process, doing my best, and finding satisfaction in ongoing personal progress. It's a simple yet powerful message about prioritizing the journey over the obsession with ultimate success.

Listen in for my fresh perspective on personal growth, happiness, and the joy of continuous self-improvement.

Listen to the full episode to hear:

• Dive into my entrepreneurial journey and where I did and didn’t find happiness.
• Learn the concept of assessing progress by reflecting on where you started.
• Embrace the significance of enjoying the process.
• Discover how to find true happiness in the ongoing dedication and daily strides towards a goal.

FREE Resources to Grow Your Online Business:

• Listen to my NEW podcast "The $100K Method" now at https://gillianperkins.com/the-100k-method/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 

Learn more about Gillian: https://gillianperkins.com 

In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging. Join me as I unravel the secrets behind each approach, emphasizing quality over quantity and the importance of tapping into existing audiences. I'll also shed light on the power of private advertising and the lasting benefits of SEO. Plus, don't miss out on insights into word-of-mouth marketing and a complimentary training session to scale your course sales, available on my website.

Listen to the full episode to hear:

• Discover my six-year journey in finding effective lead generation strategies, from initial failures to successful methods.
• Learn about the four primary lead generation approaches: podcast interviews, YouTube, strategic partnerships for paid ads, and SEO-driven blogging.
• Understand the importance of quality over quantity and leveraging existing audiences for better results.
• Gain insights into word-of-mouth marketing and access a complimentary training session to scale course sales, available on my website.

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins