I have a confession to make. I get hung up with self-induced pressure of perfection. I have a vision of what things can become. As a result, I can easily get stuck in the muddy mire of perfect. I make things harder than they need to be. My wife reminds me of how I make things an "event" that don't need to be. For as many cool things I create and author, there are twice as many projects that I get stuck on. I get hung up adhering to imagined rules that I've made impossibly more difficult than things need to be.

I discovered Kevin Butler's art in a Herschel Supply Co. magazine in a surf shop in Laguna Beach, CA. The Journal Issue 2, was intoxicatingly stacked from cover to cover with images of surf, land, sea, play, beauty and art. Kevin's RAD Cars with RAD Surfboards drawings were featured as Herschel's new beach line. I've been dragging around this journal for two years. I caught up with Kevin here on Work Life Play and got the download on how his art has so much soul.

It seems like there are only two choices, Option 1 (the way I've always done it) re Option 2 (the way I don't want to do it). However, I've discovered another option I never knew existed. We've learned to call this unforeseen possibility option "The Third Way".

Podcast Highlights:

• The high's and low's of working side-by-side with Steve Jobs for twelve years.
• Discover the power of defeating complexity with simplicity.
• Watch the 1998 TV ads for the iMac with Jeff Goldblum.
• Why is simplicity so difficult to get right?
• Hear the story about the creation of the first Apple Store and naming the Genius Bar.
• Watch Steve Job's commencement speech at Stanford "You cannot connect the dots going forward".