Worth Every Penny Joycast

By Sarah PettyBusiness Entrepreneurship

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Typical duration
15 min
per episode

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Worth Every Penny Joycast episodes

January 12, 2021 #37: Is Your World Spinning Out of Control? Do This.
I've got a question for you. Do you ever feel like your world is spinning out of control? That there's more on your to do list to get done than you could finish in a lifetime? If you're looking around at all the piles and feeling shaky about where to even start, this episode is for you. Hit play to learn my favorite tool for getting things to calm down around me and to feel like I'm in control again.
15 min
January 05, 2021 #36: 7 Things to Do in January to Make Next Year Better
Each year, I spend the first week of the year throwing everything in my life under the microscope and getting real about what went well, what didn't go as planned and what really sucked. Nothing is off the table – relationships, health, photography business, team, house, family. I feel like when I'm in it, I put my head down and get through it. But when my photography business slows down in January, I can be more honest with myself. I want to take our time together today to REALLY encourage you to spend some time on your goals for 2021 and to be honest about what you want. You may be feeling beat up, exhausted, in quarantine even. Being in business 23 years, if I have learned one thing it is that while we aren't in control of the world, the environment or the economy, we are in control of our effort and attitude. We can focus on us and our business and serving our clients and we can accomplish any of our goals in ANY environment. We call that making our own economy and that starts with solid goal setting. Hit play to learn 7 things to do this month to make next year better for your photography business, your family, and you.
20 min
December 29, 2020 #35: Should You Rebrand Your Photography Business?
Thinking about a rebrand for your photography business? If a new logo or changing your business name has been on your mind friend, I've got you.

On this episode, I'm letting you listen in on a recent coaching session with one of my super successful Peak Performance coaching students, Jenn Kerfeld. Jenn was questioning whether now was a good time for a rebrand.

You'll hear the questions I ask her to help her decide if rebranding a successful studio is the right move. Here's your chance to see what an unscripted, unedited coaching session is like with me. Ready to rebrand? Hit play.
16 min
December 22, 2020#34: This is Why You Haven't Been Successful Yet with Bart Miller
I've never met a man as extreme about his goals as my friend Bart Miller. He and his wife, Sunny, are among the top 1% of Amazon resellers in the world, together they run the largest online make up school in the world, and he's made it to the elite levels of body-building, cycling and calf roping. ALL 3! He's 'that' guy. Inspiring doesn't even cut it … he's AMAZING!!! This past year, I asked Bart to come on stage at my event for boutique photographers, Go Boutique Live, to show photographers how you can achieve high performance, like he has, in the fastest way possible. If you're frustrated with how much time you're spending on your photography business and not getting anywhere, Bart's advice can help. So hit play and you'll learn a few of Bart's high-performance secrets like:

Where to find your performance-supercharger

Questions that lead to REALLY grabbing your goals

The "secret sauce" that finally, actually delivers results

Seeing into your future without a crystal ball

The poison you don't know you're taking
19 min
December 15, 2020 #33: Are You Making these Common Photography Website Mistakes?
What should my domain name be? How many images do I choose? Do I need a logo or just my business name in a font? What color palette should I use? Should I buy a template or get a custom site built? What's a good tagline? Do I include all my prices? What the heck do I do about SEO? AHHHHHH. Does thinking about your photography website stress you out? If so, then this episode is for you, friend. I've jammed it full of the dos and don't of building a website for your photography business. And there's even a checklist of quick fixes you can download to get your website picture perfect RIGHT NOW. Let's do this!
23 min
December 08, 2020 #32: How to Break Away From Your Parent's Definition of Success
Friend, have you ever wondered if the way you grew up is holding you back from becoming your authentic self and succeeding in your business? Today, I'm chatting with my student, Connie Lynch about that and so much more. Connie's father was a driven businessman who wasn't home much. When her father's version of success rubbed off on her, Connie was afraid that if she was successful with her photography business, she wouldn't be around for her family.

I wish I could bottle Connie up and spread her around the world so this podcast is how I'm doing that. Connie's a military spouse with an often-deployed husband and a mom of 2 kiddos. You'll hear here Connie's tips for managing your schedule like a boss when you're growing a boutique photography business, have kids at home and want date nights with your hubby. Get ready to fall in love and be inspired on today's episode.
28 min
December 01, 2020 #31: Why Having a Successful Photography Business is HUGE for Your Children!
It doesn't matter if success in your photography business means 6 figures a year or just a little extra cash to take a vacation or make things not so tight all the time. If you've got kids, you want THEM to go for THEIR biggest, boldest goals and create a life even more amazing than yours. But what kind of example are you setting for them? If you want to SHOW your kiddo that if you can go for your dreams, they can go for their dreams, I've got 4 tips for you today so press play. Your kiddos will thank you for this one!
17 min
November 24, 2020 #30: How to Grow Your Brain to Be A Better Marketer with Annie Grace
Author, researcher, mom, wife, inventor, coach, CEO…these are just a few of the roles my friend, Annie Grace, plays each day. You may have seen Annie on Good Morning America or in People Magazine because what she does is really revolutionary. And that's why I asked her to speak at my 2 day event for boutique photographers, Go Boutique Live, last February. I wasn't surprised when her program was one of the highest-rated, so I asked Annie if I could share some of the highlights on the podcast today for those of you who weren't there with us in Texas. Of course she said yes! Annie's best-known for teaching people how to have freedom in their relationship with alcohol. And her techniques will work to free yourself from ANY limiting belief and head trash you've built up. She actually learned to rewire her brain after she hit a serious bump in her otherwise fantastic life. She had a great career traveling first-class around the globe. A great marriage. Wonderful kids. She had IT ALL. But she had become a serious alcoholic. Like, a "screwdrivers at 6 a.m." type of alcoholic. And she didn't know WHY. So she spent a year diving into the SCIENCE behind WHY she was drinking and she uncovered a lot more along the way that can help YOU in your photography business. So press play if you want to learn how to grow your brain to be a better marketer using the same techniques she's taught hundreds of thousands of people around the world. This stuff really works!
23 min
November 17, 2020 #29: The Value of Photography Business Events
It's been 9 months since we hosted our first ever LIVE, in person conference for boutique portrait photographers who dream of something bigger. It was amazing. The energy was infectious. The community was full of camaraderie. Watching 300 photographers come together in one room, believe in themselves, set goals for their business, and leave with a plan was EXACTLY what the photography industry needs more of right now. But how do we do that in the middle of a global pandemic? More than anything, we need connection. We need to be together and inspired to keep going as we head into a new year. We need to heal and grow together. We need a 'space' where you can sit next to another boutique photographer and help each other out. So here's what we did to make that happen. We slapped $75,000 on the table and told one of the most AMAZING celebrity event teams in the world, "Hey, we gotta move mountains this year. You in?" They were. We are. Now you're about to be, too. This episode is for you if you want to call the shots in YOUR OWN LIFE & photography business in 2021, no matter what the economy, remote schooling or the pandemic throws your way.
13 min
November 10, 2020 #28: Should You Do a Black Friday Sale in Your Photography Business?
Hey I hear you. 2020 has been a dumpster fire for everything you planned. So you might be thinking, what do I have to lose? I'll have a black Friday sale in my photography business to try to recover. I mean who doesn't love BLACK FRIDAY, right? Especially when you can score a $850 tv for 200 bucks. ! So why not jump in on it to the doorbuster dash and grab some of the money being thrown around for your photography business? And that really is a logical argument, especially this year, but there's more to it than that. So hear me out. This topic is a hot one….especially because Black Friday is FUN. That feeling you get when you load up on 3 pair of jeans and 2 sweatshirts for 85% off….it's pretty awesome! But let me tell you, having a Black Friday sale in your photography business is a terrible idea if you're boutique or have the desire to ever go boutique. I'm not going to sugar coat this. I have strong opinions so today I'm going to dig into what NOT to do on Black Friday and what to do instead.
15 min

About Worth Every Penny Joycast

From the publisher's feed

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What's the best way to market for photography clients? Am I ready for a studio?