Influence: The Psychology of Persuasion - Robert Cialdini

This is one of the two books that Tobias Lutke (founder of Spotify) says taught him the skills to build a billion dollar net worth.

Episode #888, April 28, 2023

These are the five elements we’ll be discussing on our call…….

Reciprocation: Why Charlie Brown could get a cookie anytime he wanted to

Liking: How a common car salesman became extremely wealthy

Authority: Why admitting you made a mistake can elevate the trust others have in you

Social Proof: One simple phrase that will increase your sales

Consistency: Why asking people for help makes them want to help you more

Get direct links to the resources mentioned on this podcast in the show notes at https://www.48days.com/would-you-like-to-be-a-millionaire/

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