In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage.

In this revealing episode, she talks about:

• The difference between not-for-profit and purpose-led organisations
• Where and how she finds her clients
• Why she likes project-based work and how she balances her workload
• The challenges behind 'greenwashing'
• What a Bcorp is and how she works for them
• Writing persuasive copy in the purpose-led brand space

Connect with Carmen through her website: https://carmengetit.com.au/ 

Find Rachel www.rachelsmith.com.au       Find Lynne www.lynnetestoni.com  Rachel's List www.rachelslist.com.au 

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Episode edited by Marker Creative Co www.markercreative.co