Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content.

Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :)

We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content?

Amy gives us some really solid tactics and strategies we can put to work right away!

Our guest...

• Amy Knightley - Founder & Chief Strategist @ Savvy Mudder
  

Amy's book reco: great on the job by Jodi Glickman

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We are "Making a Marketer"... in all ways. Check out episode 102 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

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