I met Andres Escobar at the Functional Aging Summit this year. He has a business, ReviewBiz, that helps you get positive Google reviews, and a podcast called Gym Owner's Growth Zone. He invited me on his show, and we had a fun interview there -- it's always strange for me to be asked the questions, especially about writing. But, as I share, it's not a mystical process -- you can learn to do it better and improve your business. I think you'll enjoy hearing the questions he asked and, I hope, my answers.  <ul><li>0:00 Aging and Gym Marketing Strategies</li><li>11:32 Targeting Older Customers in Fitness Industry</li><li>16:32 Writing and Overcoming Challenges in Marketing</li><li>27:22 Writing and Business Insights With Jay</li><li>34:00 Show Credits and Sponsorship Announcement</li></ul>Andres Escobar on <a href='https://www.linkedin.com/in/andresescobar1/'>LinkedIn</a> <a href='https://reviewbiz.io'>ReviewBiz</a> <a href='https://podcasts.apple.com/us/podcast/gym-owners-growth-zone/id1668867528'>Gym Owner's Growth Zone</a> show <a href='https://www.primefitcontent.com/introdeal/'>Prime Fit Content</a> – Engage the over-50 market

I met Andres Escobar at the Functional Aging Summit this year. He has a business, ReviewBiz, that helps you get positive Google reviews, and a podcast called Gym Owner's Growth Zone. He invited me on his show, and we had a fun interview there -- it's always strange for me to be asked the questions, especially about writing. But, as I share, it's not a mystical process -- you can learn to do it better and improve your business. I think you'll enjoy hearing the questions he asked and, I hope, my answers. 0:00 Aging and Gym Marketing Strategies11:32 Targeting Older Customers in Fitness Industry16:32 Writing and Overcoming Challenges in Marketing27:22 Writing and Business Insights With Jay34:00 Show Credits and Sponsorship AnnouncementAndres Escobar on LinkedIn ReviewBiz Gym Owner's Growth Zone show Prime Fit Content – Engage the over-50 market

I met Andres Escobar at the Functional Aging Summit this year. He has a business, ReviewBiz, that helps you get positive Google reviews, and a podcast called Gym Owner's Growth Zone. He invited me on his show, and we had a fun interview there -- it's always strange for me to be asked the questions, especially about writing. But, as I share, it's not a mystical process -- you can learn to do it better and improve your business. I think you'll enjoy hearing the questions he asked and, I hope, my answers.&nbsp; <ul><li>0:00 Aging and Gym Marketing Strategies</li><li>11:32 Targeting Older Customers in Fitness Industry</li><li>16:32 Writing and Overcoming Challenges in Marketing</li><li>27:22 Writing and Business Insights With Jay</li><li>34:00 Show Credits and Sponsorship Announcement</li></ul>Andres Escobar on <a href="https://www.linkedin.com/in/andresescobar1/" rel="noopener noreferrer">LinkedIn</a> <a href="https://reviewbiz.io" rel="noopener noreferrer">ReviewBiz</a> <a href="https://podcasts.apple.com/us/podcast/gym-owners-growth-zone/id1668867528" rel="noopener noreferrer">Gym Owner's Growth Zone</a> show <a href="https://www.primefitcontent.com/introdeal/" rel="noopener noreferrer">Prime Fit Content</a> – Engage the over-50 market

Writing Hacks, Content Tips, and How Fitness is a Lot Like Writing: I'm in the Hot Seat This Week.

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/">https://primefitcontent.com</a>

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Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming back Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week. 💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: https://primefitcontent.com

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/" rel="noopener noreferrer">https://primefitcontent.com</a>

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Writing Hacks, Content Tips, and How Fitness is a Lot Like Writing: I'm in the Hot Seat This Week.

Writing Hacks, Content Tips, and How Fitness is a Lot Like Writing: I'm in the Hot Seat This Week.

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