In a world drowning in AI-generated content, Joe Lazer is betting his career on the one skill machines can't replicate: authentic storytelling. The author of The Storytelling Edge and creator of a popular Substack newsletter walked away from an executive role at a fast-growing startup to pursue what he calls humanity's most essential superpower. In this candid conversation with Paul Estes, Joe reveals why he left stability to write his second book, how he built and sold his first media company, and why the "vortex of mid" is sucking the soul out of modern content.

Understanding which skills will matter when machines can do almost everything else is crucial. Joe shares his framework for using AI ethically in the creative process, explains why neural coupling makes storytelling our most powerful business tool, and offers a radically different vision for preparing the next generation. From the neuroscience of oxytocin to the reputational damage of AI slop, learn why mastering storytelling might be the ultimate competitive advantage in an AI-saturated world.

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