Jessica Wahlert is the marketing manager for CINCH Jeans and Shirts where she oversees the marketing department. She shares her journey to this career path and how her upbringing played a vital role in her success. She also discusses her thoughts on branding, marketing, and the process that her CINCH team uses to make these decisions. Listen to the end to hear about the CINCH Playoff Series Championship in Sioux Falls, South Dakota, and the impacts it had on several NFR qualifications.

The X Factor Roping Podcast is going to feature a series of mental game episodes the Lyman Tenny. Episode 1 in this podcast series will feature discussions including optimal mental performance, belief in self, self-assessment, visualization, and muscle memory.

Lyman Tenny is a mental game coach at Tenny Training. It is believed that upwards of 80% of success is attributed to one’s mental game. Tenny Training helps individuals become aware of thoughts and belief systems that control them so they can master their mental game. To learn more about Tenny Training and become a member, please visit: https://tenneytraining.com/

Stay tuned for upcoming podcast episodes with Lyman Tenny.

Jake Cooper has been a member of the PRCA since 2004 and has qualified for the NFR three times. He recently made the decision to try his hand in the rope horse futurity world with the purchase of a stallion named Reys of Pep. In this podcast, he discusses the changes he has made to be successful in the futurity world and his plans for the future.

This summer looked different for the 2014 Resistol Rookie of the Year Header, Billy Bob Brown. He and his partner, Kirby Blankenship decided to rodeo for about a month to see how it would go. They captured the coveted 2023 Cheyenne Frontier Days Team Roping Championship and Billy Bob finds himself inside the top 30 headers in the world. Listen as he discusses his summer and how his mental game has played a huge role in his success.

Billy Myers is the founder of the Platinum Metal Rope Horse Futurity and Sale. August 31- September 2 will be the very first event with the Lazy E Arena in Guthrie, Oklahoma being the host. In this podcast, Billy dives in the idea behind this even, details about the event, breeding/raising horses and building a successful horse program.

Professional rodeo athletes are headed into the final quarter of the 2023 regular season. Paden Bray was recently crowned the California Rodeo Salinas All-Around Champion, the Days of ’47 Champion Heeler, and is currently ranked 9th in the Heeling World Standings. In this podcast he shares about making adjustments on the road, the hardest part of being on the road, trusting the process, finding balance, and asking people for advice.

It’s no secret that your mental game plays a huge role in the roping arena. 23 year old, Jared Fillmore, from Payson, Utah shares his perspective on life and rodeo. This is a deep dive into the relationship between winning and self worth.

The 2023 Cowboy Christmas run has officially wrapped up and we got the opportunity to catch up with two PRCA rookies. Cutter Thomison and Chet Weitz shared their experience of the Fourth of July. They discuss the struggles on the road, staying mentally strong, and the importance of having friends that they can count on for advice.

J.C. Yeahquo started his professional rodeo career in 2020 with his brother, L.J. Yeahquo. Throughout the past couple of years, he has learned that he must do HIS job and stay true to the run they like to make as a team. J.C. and his brother have had a strong start to the 2023 season and he is looking forward to the summer run.

L.J. Yeahquo and his brother, J.C., have taken the team roping world by storm this winter with big wins at Rapid City, South Dakota; Jackson, Mississippi; Austin, Texas; and San Angelo, Texas. L.J., the heeler in this brother partnership, shares his thoughts on winning and losing, competing at a professional level, and staying true to your run.